Helping businesses grow creatively

I am an Integrated Marketer, Data-Driven Growth Hacker & MarTech Strategist who leverages market and consumer insights, emerging technologies and marketing best practices to stand out from the noise and reach consumers, driving ideas into the market and focused on objectives and results. I have a proven blend of strategic, analytical, technical and creative acuity to fill multiple roles related to Digital Marketing, e-Commerce, Marketing Analytics and Product Marketing, in a cutting-edge company with a collaborative work atmosphere to learn and implement new skills and technologies for the betterment of the organization.

My Full Bio My Resume Contact Me
Mauro Barra


workdays of experience in


workdays of experience in


workdays of experience in

Data as of April 2022

My Skills

My relevant technical skills and Language proficiency

Business & Marketing Analytics Tools

Google Analytics, Data Studio, Tag Manager, PageSpeed Insights, Raygun, Adverity (ETL), Hotjar, Omnibug, SAP, Adaptive Planning, Ms. Dynamics, Power BI, Azure Blob, SQL, Qualtrics, Ms. Clarity, Ms. Office (Advanced)

Digital Assets & Content Management Tools

SEMRush, Google Keyword Planner, Trends and Search Console, MOZ, SEOquake, Seobility, Siteimprove, WordPress, Blogger, SharePoint, SiteCore, MailChimp, PhotoShop, Filmora, BrowserStack, Canva

Advertising & Promotion Tools

Google Ads, AdClarity, Google My Business, Meta Business Suite (Facebook & Instagram Ads), YouTube Studio, Meltwater, Google Alerts, WeChat, Weibo, MailChimp, start using Yext and Klaviyo

Process & Project Management Tools

Trello, Miro, Ms. Project, Ms. Team Foundation Server, Ms. SharePoint Project Site, Practitioner in Agile Scrum, SAFe, Agile Marketing, Six Sigma (Green Belt)


My Experience

Here's what I've done so far
Uni-Select Inc.,
Canadian Automotive Group

Nov 2021 - Present

Senior Analyst, Marketing Performance & Strategy

Sep 2021 - Nov 2021
Marketing Performance Analyst

Pratt and Whitney
Pratt & Whitney,
a Raytheon Technologies company
Aviation & Aerospace


Marketing Communications Project Manager,
Helicopters & Emerging Markets
Comms team

Lead and manage a variety of programs and projects across multiple marketing and communications initiatives for emerging markets (Brazil, India, China, etc.), security and defense programs, and helicopter products and services, to improve brand image, increase awareness and generate more qualified leads, delivered correctly, efficiently, on time and budget, together with a cross-functional team.

Marketing and Business Development Lead,
Digital Solutions
Digital Sales team

Identified new growth opportunities and managed the P&WC Digital Solutions’ marketing strategy, aligning all resources with the overall business strategy, as part of the digital transformation team of Pratt and Whitney Canada. In the digital world, I designed and implemented integrated digital marketing initiatives to increase the online visibility of the P&WC aftermarket services, increase the qualified traffic to our customer portal and achieve sales goals.

eCommerce Analytics & Customer Experience Lead,
MyP&WC Power Portal
MPP team

Responsible for delivering rich and data-driven insights into the adoption, usage, conversion patterns and user behaviour of P&WC e-commerce and CRM portal and other digital services, and design product enhancements and digital marketing strategies to achieve our goals and ensure customer satisfaction.

Inmind Technologies
Inmind Technologies,
formerly Negotium Technologies
Information Technology


Digital Marketing Consultant
Christine Durand

Managed and delivered digital marketing projects, to support business development goals and to meet the strategic and tactical objectives, overcoming all the inevitable hurdles along the way.

Designed and implemented Search Engines Optimization (SEO) and Social Media Marketing (SMM).
Designed and implemented keywords and content optimisation strategies.
Developed and analysed Web analytics KPIs.
Changed the source code of the website on WordPress.
Developed graphic pieces.
Participated in weekly follow-up meetings with the CEO, IT and Marketing managers.

Université de Sherbrooke
Université de Sherbrooke
Health & Research


Web Consultant
Research Chair

Responsible for designing, testing and executing the Web strategy and content management that optimise the visibility of the Canada Research Chair in Evaluation and Health Care System Improvement to enrich the exchange of information and produce effective communications between their visitors and the researchers.

Changed their previous platform by a content management one, keeping the same domain.
Designed a Blogger template according to the functional specifications
Integrated the content in HTML/CSS format.
Participated in weekly follow-up meetings with the associate professor and the project coordinator.
Conceptualised and developed Web graphics designs based on the guidelines.

Telefonica Movistar,
formerly Telcel Bellsouth


Product Specialist,
Satellite Television
Movistar TV team

Responsible for Satellite Television product, deploying detailed marketing and commercialisation strategies, considering functional and non-functional requirements, target market, UX, packaging, processes, pricing, post-purchase support, etc., and ensuring the financial and commercial feasibility of these strategies.

Worked closely with all the product leaders in Telefónica Latin America, to align with business goals.
Managed business relationships with partners.
Participated in the anti-piracy project with all nationwide DTH TV operators.
Managed the full product lifecycle, including EPG, multi-audio languages, subtitles, Mobile TV, PVR, SD and HD terminals and accessories.
CAPEX: $ 1M. Purchases Budget: $ 24M.

The most relevant products and services developed were: MovieCity Play Integration, Unified EPG, HD satellite TV, Connected TV, the TV self-installation kit, TV with built-in Decoder and the Universal Remote Control for Movistar TV.
The most relevant products and services developed were:

MovieCity Play Integration, a video-on-demand service.
Unified Electronic Program Guide (EPG).
HD satellite TV, including equipment and set-top boxes, programming, features and packages.
Connected TV, a set-top box connected to the internet with streaming video, apps and services.
TV self-installation kit.
TV with built-in decoder, in partnership with tv manufacturer.
Universal Remote Control for Movistar TV.

Marketing Specialist,
Business Telephony Solutions
Telefonia Publica team

Designed and implemented effective B2C and B2B marketing strategies, to attract new subscribers, increase consumption, drive loyalty, and ensure the productivity of sales points, to ensure the technical and financial sustainability of the Business Telephony solutions.

Managed budget, forecast and marketing campaign performance.
Worked closely with sales team and managed 3rd party and partners.
Developed e-newsletters, social media, segmentation, loyalty and retention strategies.
Coordinated several projects related to audits and regulatory compliance.
Participated in the platform migration project, from CDMA to GSM.
Launched GSM Public Telephone, through flawless execution and installation logistics nationwide, as a condition for renewal of the service license.
Financial sustainability of the average LOB revenue: $ 102M per year.
I won two (2) ANDA Awards.

Product Specialist,
Business Voice & Data Solution
Productos Corporativos team

Responsible for developing new voice and data products and services for SMEs and large enterprises, as well as major updates to existing products, by identifying goals, budget and resources, developing detailed work plans, and estimating work effort and timelines.

Developed product business cases and financial and technical feasibility studies.
Managed 3rd-party vendor relationship and OEM selection.
Participated in Telefónica's global marketing strategies definition for SMEs and large enterprises.
Supervised 1 intern.
Participated in the development and implementation of the Intranet, using MS. Share Point.

The most relevant products and services developed were: Ubicar Web (AVL), Movistar Fleet Management, MovilTalk (PTT), Movistar Corporativo VPN.
The most relevant products and services developed were:

Ubicar Web, an automatic vehicle location (AVL) and recovery system.
Movistar Fleet Management, a vehicle fleet management system.
MovilTalk, a push-to-talk platform based on GSM packet-switched networks.
Movistar Corporativo VPN, a voice virtual private network.

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